Cinépolis
Led the end-to-end UX and UI design strategy for Cinépoli's digital ecosystem, including website, mobile app, self-service kiosks, and in-cinema ordering systems (KDS). Focused on creating a cohesive, user-centered experience across all touchpoints, from discovery to ticketing and loyalty, resulting in increased engagement, conversion, and customer satisfaction.
Viva Aerobus
At this airline, I led the strategic UX/UI transformation of the airline’s core digital platforms (website, mobile app, mPOS systems, loyalty programs, and memberships), creating a unified, customer-centric experience. By applying agile methodologies and data-driven insights, I boosted user adoption, improved conversion rates, and strengthened the brand’s digital presence across all touchpoints.
El País
I designed and led the development of multiple special-purpose websites for Mexico and Latin America, all optimized with tailored metadata strategies to maximize SEO performance and regional relevance. Many of these projects earned industry awards and special mentions, standing out for their exceptional positioning, engaging look and feel, and alignment with local market needs.
Arajet
As Head of Product at Arajet, I am leading the creation of the airline’s new digital channels, from concept to launch. This includes designing and developing a unified ecosystem across web, mobile, and supporting platforms to ensure a seamless, intuitive customer experience. By integrating modern UX/UI practices, agile workflows, and scalable technology, I am shaping a digital foundation that will support Arajet’s growth and enhance its presence across the Americas.
